Buzz the bee pointing to the back of a Honey Nut Cheerios box that details the snap for good rewards program

Snap for Good Rewards

With exclusive Snapchat Lenses and help Buzz donate $100,000 to charity.


Open Snapchat and scan the Snapcode to unlock exclusive Lenses


Select a charity for Buzz to donate to by choosing one of the exclusive Lenses

Do Good

Each time you share a Snap† using one of the exclusive Lenses, you help your chosen charity earn a portion of the $100,000.

The More You Share†, The More Your Charity CAN Earn!*

ASPCA logo


Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) was the first animal welfare organization in North America and serves as the nation’s leading voice for animals. The ASPCA’s mission is to provide effective means for the prevention of cruelty to animals throughout the United States.

Learn More
Feeding America logo

Feeding America

Feeding America® is the largest hunger-relief organization in the United States. Through a network of 200 food banks and 60,000 food pantries and meal programs, we provide meals to more than 40 million people each year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry.

Learn More
Human Rights Campaign Foundation logo

Human Rights Campaign Foundation

HRC is the largest LGBTQ civil rights organization that represents a force of more than 3 million members and supporters nationwide. We envision a world where LGBTQ people are embraced as full members of society at home, at work and in every community.

Learn More

*NO PURCHASE NECESSARY. Must be a US resident, and 13 years or older to have a Snapchat account and participate. Starts (9/30/2019 at 11:59pm CST) and ends (12/3/2019 11:59pm CST). Scan the Snapcode on specially marked packages of Honey Nut Cheerios to unlock a special Lens. Choose the Lens that corresponds with the charity you’d like to support,and share a Snap by December 3, 2019 to give one point to your chosen charity: Feeding America®, The American Society for the Prevention of Cruelty to Animals® (ASPCA®), or Human Rights Campaign Foundation™. Honey Nut Cheerios will divide a $100,000 donation between all charities according to the number of points each accrues.

†Each share equals one point regardless of the number of recipients.

Terms and Conditions:

Sponsor: General Mills, Inc. By participating in the Snap for Good Program (“Program”) you agree to these Terms and Conditions and the decisions of Sponsor, which are final and binding.  Sponsor is not responsible for changed or non-functioning Snapchat accounts; or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or digital errors of any kind whether human, mechanical, electronic, or otherwise relating to or in connection with the Program, including, without limitation, errors which may occur in connection with the administration of the Program, the processing of points, Snaps, photos, or in any Program-related materials. Sponsor not responsible for injury or damage to participants’ or to any other person’s device related to or resulting from participating in this Program. Persons who tamper with or abuse any aspect of the Program, as solely determined by Sponsor, will be disqualified. Should any portion of the Program be, in Sponsor’ sole opinion, compromised by bugs, virus, worms, non-authorized human intervention or other causes, which, in the sole opinion of Sponsor, corrupt or impair the administration, security, fairness or submission of information, Sponsor reserves the right at its sole discretion to terminate the Program and, if terminated, at its discretion, make its donations based upon valid points earned by each charity. Program is subject to all applicable federal, state and local laws.