A bee resting on a white flower
a box of honey nut cheerios with buzz the bee missing

#BringBacktheBees is Back!

Honey Nut Cheerios is continuing its mission to bring back the bees. This year we’ve partnered with Page’s Seeds to give away a packet of Cosmos Sensation Mix Seeds, in specially marked boxes of Honey Nut Cheerios. Suitable as a garden plant across the country, the seed mix will help to create new places for pollinators to thrive.

We’re working toward a goal of providing enough seeds to help five million Americans plant pollinator gardens in the U.S. this year. You can do your part to help us bring back the bees by planting your seed mixture and sharing on social using #BringBackTheBees, so we can celebrate all the new pollinator gardens this spring.

page's seeds and xerces society logos

About Our Seeds

Our seed packets, featuring the Cosmos Sensation Mix (Cosmos bipinnatus), can be found within specially marked boxes of Honey Nut Cheerios and can be planted in your home/yard or in appropriate places in your communities. For additional information visit Page’s Seeds.

“Cosmos is a lovely garden flower that provides food for bees without risk of becoming invasive. It’s easy to grow, cheerful to look at, and hums with activity from gentle bees, says Eric Lee-Mäder, co-director of the Xerces Society’s Pollinator Conservation Program. “While it is not a substitute for large-scale protection and restoration of native wildflower habitat, especially on farms where it’s needed most, small pollinator gardens like those you can create with Cosmos provide an additive value to bees, making our backyards and urban areas more hospitable and favorable for all pollinators.”

Where’s Buzz the Bee?

Silhouette of Buzz the Bee

Buzz is missing because there’s something serious going on with the world’s bees.
Bee populations everywhere have been declining at an alarming rate¹, and that includes honeybees like Buzz.

We Need the Bees

Honeybee illustration

People need bees. And now bees need people.

a bee lands on a white flower
1 in 3 bites of food we eat is made possible by bees and other pollinators²
bees flying
44% of bee colonies in the U.S. collapsed in 2016³
More than two thirds of the world’s crop species rely on pollinators⁴

Doing Our Part

Plant Like a Pro

Illustration of garden tools

Planting Instructions from our partner: Page’s Seeds

Page's Seeds logo

Cosmos, bipinnatus is an annual for full sun. Cosmos prefer dry to moderate soil. Sow outdoors after danger of frost. For an early start, sow seeds indoors 4-5 weeks before the last spring frost. The first blooms of crimson, white and pink will appear in 7 weeks and continue through summer and fall. Brilliant blooms reach heights of 36”-72″ and are excellent for beds and borders.


Thanks for doing your part!
  1. Pollinator Health Task Force, “National strategy to promote the health of honey bees and other pollinators” (White House, Washington, DC, 2015).
  2. Klein, Alexandra-Maria et al “Importance of pollinators in changing landscapes for world crops.” Proceedings of the Royal Society of London B: Biological Sciences 274,1608 (2007).
  3. https://beeinformed.org/2016/05/10/nations-beekeepers-lost-44-percent-of-bees-in-2015-16
  4. http://www.xerces.org/pollinator-conservation