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Limited Edition Pajamas and SocksBerry Burst Cheerios(R) Cereal and KN Karen Neuburger® Team up with Limited Edition Pajamas and Socks to Benefit Women's Heart Health

What's better than a cozy, new pair of pajamas and matching socks as a gift for Valentine’s Day and American Heart Month this February? How about limited edition, designer pajamas and lounge socks that also carry a special heart-felt message for the women in your life - and also benefit women's heart health nationally. Berry Burst Cheerios® cereal and the KN Karen Neuburger® brand, known for making Oprah's favorite pajamas, have teamed up with the perfect gift idea: limited edition, signature Red Dress pajamas and matching socks, available only through Berry Burst Cheerios.

In addition to sending an important reminder to the woman you love to take care of her heart, proceeds from every set purchased will go to WomenHeart: the National Coalition for Women with Heart Disease.

And, you won't have to stand in line at the mall to buy this perfect bed-to-breakfast attire, because the Red Dress pajamas are available while supplies last exclusively through specially marked boxes of Berry Burst Cheerios, which is made from heart-healthy whole grain oats and real berries. The pajamas and socks cost $35 plus two UPCs from Berry Burst Cheerios cereal boxes, a great deal considering the suggested retail price for the pajama and sock set is $83.

The pajamas feature the Red Dress, the national symbol for women and heart disease awareness, created by The Heart Truth campaign, along with a charming design motif of strawberries and hearts. The ultra-soft, matching pink lounge socks feature the Red Dress emblem embroidered at the ankle.

Berry Burst Cheerios Along with Berry Burst Cheerios, it's the perfect start to a heart healthy day - and a great gift for the women you care about.

Find it on specially-marked boxes of Berry Burst Cheerios or download and print your order form today.  See order form for details.

About The Heart Truth
The Heart Truth, a national awareness campaign for women about heart disease, was launched in 2002 to warn women of their #1 health threat. Sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health in the U.S. Department of Health and Human Services (DHHS), The Heart Truth introduced the Red Dress as the national symbol for women and heart disease awareness during American Heart Month at Fashion Week in February 2003. The Red Dress reminds women of the need to protect their heart health, and inspires them to take action.

About Berry Burst Cheerios
Berry Burst Cheerios® cereal provides a natural source of soluble fiber from whole grain oats. As part of a heart healthy diet, Berry Burst Cheerios, with real fruit, has whole grain oats that can help lower cholesterol and reduce the risk of heart disease. Berry Burst Cheerios comes is available in three flavors: Berry Burst Cheerios - Strawberry; Berry Burst Cheerios - Strawberry Banana; and Berry Burst Cheerios - Triple Berry. Berry Burst Cheerios is part of the Cheerios® line of cereals made by General Mills.

About KN Karen Neuburger
The KN Karen Neuburger® brand is synonymous with comfort-inspired fashion and home merchandise. The brand's comfort promise can be experienced in bedding, luxury mattresses, lounge socks, intimates, home décor, crafts and sleepwear for the whole family. KN products can be found in more than 10,000 department stores, specialty stores and online at www.karenneuburger.com.

Cheerios, Honey Nut Cheerios, Frosted Cheerios, MultiGrain Cheerios, Apple Cinnamon Cheerios, Team Cheerios, Berry Burst Cheerios, and Yogurt Burst Cheerios are trademarks of General Mills.