Cheerios 10% in one month
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Tips for Your 10% in 1 Month

Cheerios® wants to help lower bad cholesterol 10% in one month.

Use these helpful tips along the way.

Cholesterol Study Q & A

Want more information or have questions on the Cheerios® study? Here's the nitty gritty:

Q: WHAT WAS THE STUDY?
A:

The study compared whether or not Cheerios® cereal, as part of a reduced calorie diet low in fat, would lower bad cholesterol (LDL-cholesterol) more than just following a reduced calorie diet low in fat alone. The participants were divided into two diet groups—the Cheerios® group and the Control group.

The Cheerios group ate two 1 l/2 oz (equal to about 1 l/2 cups) servings of Cheerios® cereal each day as part of their reduced calorie diet. The Control group ate two 1 1/2 oz servings of foods that were similar in calories.

Q: HOW LONG WAS THE CHEERIOS® STUDY?
A:

The study ran for a total of 12 weeks. Measurements were taken at 4, 8, and 12 weeks.

Q: HOW WERE THE STUDY PARTICIPANTS CHOSEN?
A:

The 204 participants were between the ages of 20 and 65 with high bad cholesterol (greater than 130 mg/dL) and were overweight or obese (a BMI greater than 25). Extra weight and high bad cholesterol are two key risk factors for heart disease.

Q: WHICH CHEERIOS® CEREALS WERE USED IN THE STUDY?
A:

The original yellow box Cheerios® cereal was used.

Q: WHAT WERE THE CHANGES IN CHOLESTEROL LEVELS DURING THE STUDY?
A:

After 4 weeks, the bad cholesterol levels of the Cheerios® group dropped an average of about 10% (17 points). The reduction in bad cholesterol was about 5% (7 points) more in the Cheerios® group than in the Control group.

Based on the measurements taken over the course of the 12-week study, the average reduction in the Cheerios® group remained significant after 12 weeks (about 9%, or 14 points). In addition, the Cheerios® group still lowered their bad cholesterol significantly more than the Control group. This means the benefit of eating Cheerios® to lower bad cholesterol was consistent throughout the study.

Q: IF I FOLLOW THESE 2 STEPS (EATING CHEERIOS AND REDUCING CALORIES) FOR 1 MONTH, WHAT RESULTS SHOULD I EXPECT?
A:

The Cheerios study showed that overweight individuals with high cholesterol lowered their bad cholesterol an average of about 10% in 4 weeks by eating two 1 1/2 cup servings of Cheerios cereal daily as part of a reduced calorie diet. By "average" we mean that about half of the study group lowered their bad cholesterol by more than 10% and about half lowered it less than 10%. Like all studies, there is variability between people in how they respond to diet changes, which leads to variability in results. Therefore, your individual results may vary.

Q: WHY DlD THE PARTICIPANTS' CHOLESTEROL GO DOWN?
A:

The cholesterol reduction was due to the combination of eating Cheerios® cereal and following a reduced calorie diet. Cheerios® cereal helps lower cholesterol because it has soluble fiber from whole grain oats. Lowering weight by following a reduced calorie diet also helps lower cholesterol.

Q: DID THE PARTICIPANTS EXPERIENCE ANY OTHER HEART HEALTH BENEFITS?
A:

In addition to weight loss and lowering their cholesterol, participants also experienced a reduction in their triglycerides and a reduced waist circumference. Excess weight around the waist is a risk factor for diabetes, heart disease and stroke and can lead to increased cholesterol and triglyceride levels.

Q: WHAT WAS THE REDUCED CALORIE DIET?
A:

The participants were instructed to reduce their intake by 500 calories each day to help promote a healthy weight loss. They lowered their calories by choosing low-fat, lower calorie foods and controlling their portion sizes.

Q: HOW MUCH WEIGHT DID THE PARTICIPANTS LOSE?
A:

The participants in both groups lost weight by following a reduced calorie diet. The average weight loss after 12 weeks was about 4 lbs.

Q: I'VE BEEN EATING CHEERIOS FOR YEARS. THE BOX USED TO SAY "CHEERIOS® CAN HELP LOWER YOUR CHOLESTEROL 4% IN 6 WEEKS!" HOW IS THIS STUDY DIFFERENT? DID YOU ADD SOMETHING TO CHEERIOS®?
A:

This is still the same great Cheerios® cereal that can help naturally lower cholesterol through the power of oats. This study is different from the original Cheerios® study because it incorporated a reduced calorie diet. A reduced calorie diet can help promote healthy weight loss, which can help lower cholesterol. The new study shows that Cheerios® cereal, as part of a reduced calorie diet low in fat, can help lower cholesterol even more than diet alone.

Q: WHERE CAN I FIND MORE INFORMATION ABOUT THE STUDY?
A:

The study was presented at the Experimental Biology Annual Meeting in New Orleans in April, 2009. The study abstract is published in the FASEB Journal. (Maki, K, et al. Ready-to-eat Oat Cereal, as Part of a Reduced Energy Diet, Reduces Low-density Lipoprotein Cholesterol and Waist Cicumference in Overweight and Obese Adults. FASEB J. 2009 23:722.5.)

Q: WHAT ELSE DO I NEED TO KNOW?
A:

We recommend that you consult with a health care provider before starting any diet or cholesterol reduction program. For more information on heart healthy eating, go to the American Heart Association's website: americanheart.org. If you're looking to follow a heart-healthy diet, the American Heart Association also recommends choosing a variety of foods for an overall diet that is low in fat, saturated fat, trans fat, and cholesterol. A heart healthy diet also includes plenty of fiber, fruits, vegetables, and whole grain foods.

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