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General Mills markets some of the world's best loved brands, including Betty Crocker, Häagen-Dazs, Pillsbury, Green Giant, Old El Paso, and Cheerios. Our brand portfolio includes more than 100 leading U.S. brands and numerous category leaders around the world.
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History
Let’s reminisce about the last 62 years with Cheerios.
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The Nurturing Circle
Cheerios® Nurturing Circle is an effort to celebrate and support parents everywhere by providing practical suggestions and easy-to-follow tips from two sources: KidsHealth.org and parents like you.
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Spoonfuls of Stories®
Learn how Cheerios is making a significant commitment
to childhood literacy through our Spoonfuls of Stories® program.
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Boxtops for Education
Box Tops for Education gives you three easy ways to earn cash for your school with all of your everyday purchases.
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Cheerios Racing
Grab your racing gear — Cheerios has your exclusive pass to speed and excitement. Get up close and personal with the drivers, the crew and the events surrounding Team #43 and Petty Racing.
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