Born to a family of thousands, Buzz has always exuded an incomparable passion for honey. “From day one,” explains one of his brothers, “Buzz was always talking about honey. He loves the stuff.”
So it came as a surprise to nobody when Buzz left the cozy confines of his home hive to further study the socioeconomic implications of honey in America. After writing his oft-cited dissertation, “Honey and Culture: What it Means to Love Honey,” his research took him to General Mills headquarters, where he served as a key adviser – and later spokesperson – for the Honey Nut Cheerios® team.
“He’s more of an evangelist, really,” says one former executive who has worked closely with Buzz. “He’s a good guy with a good heart. And an unflappable love for all things honey.”
Buzz travels to this day – from city to city, small town to small town. His goal is no small undertaking: he plans to tell every citizen about the wonderfully sweet taste of Honey Nut Cheerios® by 2013. Those close to him say they’re concerned that his wings have logged too many miles. “But he’s determined,” says the former executive, who still advises the small bee on public policy matters. “And if there’s anybody who can do it, it’s Buzz.”