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What's the story behind Cheerios®?

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The first "Cheerioats" were invented in 1941...

...It took months of trial and error to figure out how to "puff" oats into the familiar shape individuals and families have since enjoyed for generations. Lester Borchardt, the Cheerios® inventor, worked tirelessly to come up with the process that makes Cheerios. He later went on to lead more innovation in food science, not just as an inventor but as an individual committed to finding practical and affordable ways to feed the world.

How did Cheerios® cereal get its name?

The taste and wholesome appeal of oats were always important to the Cheerios® story, hence the name "Cheerioats."
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How is Cheerios® cereal made?

It's basically a three-step process.
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Who is the Honey Nut Cheerios® mascot?

Upbeat, energetic and never discouraged, Buzz Bee has been the Honey Nut Cheerios® mascot since 1979.
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